OUR LIECHTER MÄRIT
Come visit our market that changes with the season
OUR POV
1
Lena is sipping mulled wine at the christmas market but something that defines the winter feeling is still missing
2
Lena needs something to experience the cozy atmosphere during the winter season.
Our Persona and Customer Journey
Seasonal Ice Way Market Experience: A Celebration
of Festive Elegance and Local Charm
Welcome to the “Light Market”, a seasonal destination along the enchanting Maudlin-Zuoz ice way. Our concept reimagines traditional market experiences, combining the fun and adventure of winter sports with the cozy winter feeling that evolves with the calendar year.
